The February issue of Total Politics carries, for the first ever time, a letter from yours truly.
It’s all about Scotland and independence and that sort of stuff and was literally put together in five random moments.
In reply to David Torrance’s article on the SNP’s success (TP, January), it would be churlish not to acknowledge the skill with which the SNP crafted their winning campaign last May.
Their messaging and use of technology unpicked a voting system designed to create coalitions. It’s disappointing that they have since returned to negative campaigning, picking fights with judges and Westminster to undermine the union. Having ignored independence in the run up to the election, they now talk of little else. Anyone who questions their approach is accused of talking Scotland down.
They know they can’t guarantee that we would be better off outside the UK so avoid specifics. Voters will demand more than just a slick campaign. Conversely, the pro-UK parties will have to do more to add passion to their case, to connect with the voters. If both sides step up to those challenges, we’ll have the high quality campaign we deserve.
Caron LindsayScottish Lib Dem activist and blogger